Who Am I
Hi, I'm Alon Alexander Rapoport, a strategic consultant to brands and executives in the marketing and advertising ecosystem.
I partner with those I believe make a difference - those driven by a mission and relentlessly building toward an exceptional vision. They dream big, make bold moves, listen carefully, think deeply, and commit fully to their goals. They excel independently, and thrive when collaborating with the right partners.
What I Do
These are the strategic ways I typically engage, shaped by where the business is and what it needs to move forward.
Different companies face different moments in their journey. Some need to establish clarity, others need momentum, and some are ready to turn progress into compounding advantage. These engagements reflect the most common stages and inflection points I work with - each shaped by what the business needs most in order to move forward with confidence.
Foundation
Foundation is the starting point for companies whose attribution is not yet fully aligned with how the business operates. We begin by understanding your product and existing measurement setup, then architect the right attribution flows and integrations so measurement reflects reality and unlocks missed revenue.
Acceleration
Acceleration is for companies ready to turn attribution clarity into momentum. We shape how your product, data, and capabilities are presented so MMPs understand where you fit and why you matter. Conversations become more focused, positioning becomes sharper, and effort starts translating into real progress.
Growth
Growth is for companies with strong attribution and clear positioning. We focus on turning those assets into compounding advantage. When attribution reflects reality and the business is positioned correctly with measurement platforms, growth begins to build on itself - unlocking access to more advanced capabilities, deeper collaboration, and higher-leverage opportunities.
Catalyst
Catalyst is designed for situations that don’t fit a predefined stage. It’s a focused partnership built around a specific ambition, challenge, or inflection point. We cut through complexity to create lasting, compounding advantage—clearer revenue impact, stronger positioning, and momentum that continues to build over time.